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Marketing planning & strategy /

by Jain, Subhash C.,
Edition statement:6th ed. Published by : South-Western College Pub., (Cincinnati, Ohio :) Physical details: xviii, 925 p. : ill. ; 24 cm. ISBN:0324014805.
Subject(s): Marketing -- Management.
Year: 2000
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.802 JAM (Browse shelf) Available 62614

Includes bibliographical references and indexes.

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