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Contemporary cases in consumer behavior /

by Blackwell, Roger D.
Additional authors: Blackwell, Kristina S. | Talarzyk, W. Wayne.
Edition statement:4th ed. Published by : Dryden Press ; | Harcourt Brace College Publishers, (Fort Worth :) Physical details: xiii, 526 p. : ill., maps ; 24 cm. ISBN:0030970385.
Subject(s): Consumer behavior -- Case studies. | Marketing research -- Case studies.
Year: 1993
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.8342 BLC (Browse shelf) Available 61167
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658.834 SCC Consumer behavior / 658.8342 ARC Consumers / 658.8342 ARC Consumers / 658.8342 BLC Contemporary cases in consumer behavior / 658.8342 HOL Laddering : 658.8342 SCC Consumer behavior / 658.8342 SCC Consumer behaviour:

Includes bibliographical references.

1. A-K -- 2. L-Z.

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