Wazir Agha Library, UOS

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International marketing /

by Cateora, Philip R.
Additional authors: Graham, John L.
Series: The McGraw-Hill/Irwin series in marketing Edition statement:11th ed. Published by : Irwin McGraw-Hill, (New York :) Physical details: xxv, 694 p. : ill. ; 29 cm. ISBN:0072398841 (hardback); 0071123121.
Subject(s): Export marketing. | International business enterprises.
Year: 2002
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.8 CAI (Browse shelf) Available 64546

Includes bibliographical references and indexes.

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