Business marketing :
by Dwyer, F. Robert
Additional authors:
Tanner, John F.
Series:
McGraw-Hill/Irwin series in marketing
Edition statement:3rd ed.
Published by :
McGraw-Hill,
(Boston, Mass. :)
Physical details: xxix, 683 p. : ill., charts ; 26 cm.
ISBN:0072865784 (alk. paper).
Subject(s):
Marketing.
Year: 2006
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.8 DWB (Browse shelf) | Available | 67701 |
Includes bibliographical references (p. 652-660) and index.
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