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Essentials of marketing :

by Perreault, William D.

Additional authors: McCarthy, E. Jerome -- (Edmund Jerome)

Series: The Irwin/McGraw-Hill series in marketing Edition statement:8th ed. Published by : Irwin/McGraw-Hill, (Boston :) Physical details: xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + ISBN:0072894822 (alk. paper); 0071179089 (international ed.).

Subject(s): Marketing.

Year: 2000

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