International marketing /
by Cateora, Philip R.
Additional authors:
Graham, John L.
Series:
The McGraw-Hill/Irwin series in marketing
Edition statement:11th ed.
Published by :
Irwin McGraw-Hill,
(New York :)
Physical details: xxv, 694 p. : ill. ; 29 cm.
ISBN:0072398841 (hardback); 0071123121.
Year: 2002
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Includes bibliographical references and indexes.
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