Fundamentals of marketing /
by Stanton, William J.
Additional authors:
Futrell, Charles.
Series:
McGraw-Hill series in marketing
Edition statement:8th ed.
Published by :
McGraw-Hill,
(New York :)
Physical details: xx, 666 p. : ill. (some col.) ; 25 cm.
ISBN:0070609438 :.
Subject(s):
Marketing.
Year: 1987
Item type | Current location | Call number | Status | Date due | Barcode |
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University of Sargodha-Central Library | 658.8 STA (Browse shelf) | Available | 37779 |
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658.8 SHC Cases in cost management : | 658.8 SMG Great answers to tough marketing questions / | 658.8 SPM Management of a sales force. | 658.8 STA Fundamentals of marketing / | 658.8 STD Strategic marketing / | 658.8 STF Fundamentals Of Marketing / | 658.8 STU Entrepreneur magazine's ultimate small business marketing guide : |
Includes bibliographical references and indexes.
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