Marketing management :
Additional authors:
Walker, Orville C.
Series:
McGraw-Hill/Irwin series in marketing
Edition statement:5th ed.
Published by :
McGraw-Hill,
(Boston, Mass. :)
Physical details: xxiv, 520 p. : ill. ; 26 cm.
ISBN:0072863706 (alk. paper).
Year: 2005
Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
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University of Sargodha-Central Library | 659.3 MUM (Browse shelf) | Available | 56940 |
Includes bibliographical references and index.
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