International marketing /
by Cateora, Philip R.
Additional authors:
Graham, John L.
Series:
McGraw-Hill/Irwin series in marketing
Edition statement:12th ed.
Published by :
McGraw-Hill/Irwin,
(Boston :)
Physical details: xxxiii, 697 p. : col. ill., col. maps ; 29 cm. +
ISBN:0072833718 (alk. paper).
Year: 2005
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 659.37 CAI (Browse shelf) | Available | 58096 |
Includes bibliographical references and indexes.
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