Strategic brand communication campaigns /
by Schultz, Don E.
Edition statement:5th ed. Published by : NTC Business Books, (Lincolnwood, Ill. :) Physical details: xxi, 378 p. : ill. ; 24 cm. ISBN:0844229520.
Subject(s):
Advertising campaigns.
Year: 1999
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
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University of Sargodha-Central Library | 659.84 SCS (Browse shelf) | Available | 64019 |
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| 659.62 GOP Public relations in the marketing mix : | 659.65 NET This is PR : | 659.800 QUB Basic Marketing : | 659.84 SCS Strategic brand communication campaigns / | 659.9 TIC The (un)Common Sence of Advertising | 660/.6 FUN Fungi in biotechnology / | 660.015/STA Statistical methods in research and production: with special reference to the chemical industry; |
Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
Includes bibliographical references and index.
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