Introduction to e-commerce /
by Rayport, Jeffrey F.
Additional authors:
Jaworski, Bernard J.
Series:
McGraw-Hill/Irwin series in marketing
Edition statement:2nd ed.
Published by :
McGraw-Hill Irwin MarketspaceU,
(Boston :)
Physical details: xxvii, 516 p. : ill. ; 27 cm.
ISBN:0072553472 (alk. paper).
Subject(s):
Electronic commerce.
Year: 2004
Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 658.84 RAI (Browse shelf) | Available | 60339 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
658.84 OMI International marketing / | 658.84 OMI International marketing / | 658.84 PAC New perspectives on computer concepts : | 658.84 RAI Introduction to e-commerce / | 658.84 ROE E-strategy pure & simple : | 658.84 ROE E-business : | 658.84 ROM Marketing channels : |
Includes bibliographical references and index.
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