Beyond consumer marketing :
by Panwar, J. S.,
Published by : Response Books, (New Delhi ; | Thousand Oaks, Calif. :) Physical details: p. cm. ISBN:0761932585 (paper back).| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 658.834 PAC (Browse shelf) | Available | 60803 |
Includes bibliographical references and index.
The domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.
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