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Marketing research :

by Hair, Joseph F.
Additional authors: Bush, Robert P. | Ortinau, David J.
Series: McGraw-Hill/Irwin series in marketing Edition statement:2nd ed., International ed. Published by : McGraw-Hill/Irwin, (Boston :) Physical details: xxiii, 720 p. : ill. ; 27 cm. + ISBN:0071151192 (international ed.); 0072467576 (alk. paper); 0072467630 (CD-ROM).
Subject(s): Marketing research.
Year: 2003
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.83 HAM (Browse shelf) Available 64646

CD-ROM has title: SPSS student version 11.0 for Windows.

System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.

Includes bibliographical references (p. 687-698) and indexes.

"ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover.

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