Wazir Agha Library, UOS

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International marketing /

by Cateora, Philip R.
Series: The Irwin series in marketing Edition statement:8th ed. Published by : Irwin, (Homewood, IL :) Physical details: xxiv, 776 p. : ill. (some col.), maps ; 24 cm. ISBN:0256105138.
Subject(s): Export marketing. | International business enterprises.
Year: 1993
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.848 CAT (Browse shelf) Available 74370

Includes bibliographical references and indexes.

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