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The handbookof international market research techniques /

Additional authors: Birn, Robin. | Market Research Society.
Edition statement:2nd ed. Published by : Kogan Page in association with MRS, (London :) Physical details: xxvi, 594 p. : ill. ; 24 cm. ISBN:0749438657.
Subject(s): Marketing research -- Methodology.
Year: 2003
Online resources:
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.8 BIB (Browse shelf) Available 61303

This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques.

Includes bibliographical references and index.

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