Wazir Agha Library, UOS

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Exploring direct & customer relationship marketing /

by Evans, Martin
Additional authors: O'Malley, Lisa | Patterson, Maurice
Edition statement:2nd ed. Published by : Thomson , (Australia :) Physical details: xxiv, 520p. : ill. ; tab. ; 25cm. ISBN:9781861529015; 1861529015.
Subject(s): Management Science
Year: 2004
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.812 EVE (Browse shelf) Available 62612

Includes index and bibliographical references.

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