Basic marketing :
by Perreault, William D.
Series: The Irwin/McGraw-Hill series in marketing Edition statement:13th ed. Published by : Irwin/McGraw-Hill, (Boston :) Physical details: xxiv, 791, 31 p. : ill. ; 29 cm. + Year: 1999Item type | Current location | Call number | Status | Date due | Barcode |
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Books | University of Sargodha-Central Library | 659.3 PEB (Browse shelf) | Available | 51578 |
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659.3 MIF Fundamental of marketing / | 659.3 MOP Purchasing and supply chain management / | 659.3 MUM Marketing management : | 659.3 PEB Basic marketing : | 659.3 PEB Basic marketing : | 659.3 PEM Marketing management : | 659.3 PEM Marketing management : |
Includes bibliographical references (p. 743-786) and index.
System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.
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