Wazir Agha Library, UOS

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Basic marketing :

by Perreault, William D.
Additional authors: McCarthy, E. Jerome -- (Edmund Jerome)
Series: The Irwin/McGraw-Hill series in marketing Edition statement:13th ed. Published by : Irwin/McGraw-Hill, (Boston :) Physical details: xxiv, 791, 31 p. : ill. ; 29 cm. +
Subject(s): Marketing -- Management.
Year: 1999
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.3 PEB (Browse shelf) Available 51578

Includes bibliographical references (p. 743-786) and index.

System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.

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