Marketing management :
by Peter, J. Paul.
Additional authors:
Donnelly, James H.
Edition statement:6th ed.
Published by :
Irwin/McGraw-Hill,
(Boston, Mass. :)
Physical details: xx, 876 p. : ill. (some col.), maps ; 26 cm.
ISBN:0072315571.
Year: 2001
Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 659.3 PEM (Browse shelf) | Available | 51721 |
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659.3 MUM Marketing management : | 659.3 PEB Basic marketing : | 659.3 PEB Basic marketing : | 659.3 PEM Marketing management : | 659.3 PEM Marketing management : | 659.3 POE Enviremental Marketing : | 659.3 PRM Martin Pring on market momentum / |
Includes bibliographical references (p. 851-858) and indexes.
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