Advertising and promotion :
by Belch, George E.
Additional authors:
Belch, Michael A.
Series:
Irwin/McGraw-Hill series in marketing
Edition statement:5th ed.
Published by :
Irwin/McGraw-Hill
(Boston, Mass. :)
Physical details: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; | 29 cm.
ISBN:0072314451.
Year: 2001
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 659.1 ADG (Browse shelf) | Available | 62721 |
Includes bibliographical references and index.
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