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Marketing /

by Lamb, Charles W.
Additional authors: Hair, Joseph F. | McDaniel, Carl D.
Edition statement:7th ed. Published by : Thomson/South-Western, (Mason, Ohio :) Physical details: xxxviii, 774 p. : col. ill. ; 29 cm. + ISBN:0324147988 (package).
Subject(s): Marketing. | Marketing -- Management.
Year: 2004
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.8 LAM (Browse shelf) Available 63471
Books Books University of Sargodha-Central Library
658.8 LAM (Browse shelf) Available 62615
Books Books University of Sargodha-Central Library
658.8 LAM (Browse shelf) Available 60352

Includes bibliographical references (p. 742-744) and index.

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