Lateral marketing :
by Kotler, Philip.
Published by : Wiley, (Hoboken, NJ :) Physical details: xvi, 206 p. : ill. ; 24 cm. ISBN:0471455164. Year: 2003Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 658.8 KOL (Browse shelf) | Available | 61879 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
658.8 KOF A framework for marketing management / | 658.8 KOG Global marketing management / | 658.8 KOG Global marketing management / | 658.8 KOL Lateral marketing : | 658.8 KOM Marketing management / | 658.8 KOM Marketing management / | 658.8 KOM Marketing management / |
Includes bibliographical references and index.
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