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Lateral marketing :

Additional authors: Trias de Bes, Fernando, -- 1967-

Published by : Wiley, (Hoboken, NJ :) Physical details: xvi, 206 p. : ill. ; 24 cm. ISBN:0471455164.

Subject(s): Marketing -- Management.

Year: 2003

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Item type	Current location	Call number	Status	Date due	Barcode
Books	University of Sargodha-Central Library	658.8 KOL (Browse shelf)	Available		61879

Includes bibliographical references and index.

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Wazir Agha Library, UOS