The managers guide to distribution channels /
by Gorchels, Linda.
Published by : McGraw-Hill, (New York, :) Physical details: xii, 225 p. : ill. ; 24 cm. ISBN:0071428682 (hardcover : alk. paper).
Subject(s):
Marketing channels.
Year: 2004
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.87 GOM (Browse shelf) | Available | 63082 |
Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.
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