Services marketing /
by Lovelock, Christopher H.
Series: The Prentice-Hall series in marketing Edition statement:5th ed. Published by : Prentice Hall, (Englewood Cliffs, N.J. :) Physical details: 674 p. : ill. ; 24 cm. ISBN:0138070660. Year: 2004| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 658.8 LOS (Browse shelf) | Available | 63496 |
Includes bibliographical references (p. 517-518) and index.
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