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The one-day marketing plan :

by Hiebing, Roman G.
Additional authors: Cooper, Scott W.
Edition statement:3rd ed. Published by : McGraw-Hill, (New York :) Physical details: xx, 323 p. ; 28 cm. ISBN:0071395229 (pbk. : alk. paper).
Subject(s): Marketing -- Management. | Strategic planning.
Year: 2004
Online resources:
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.8/02 JRO (Browse shelf) Available 62012

Includes index.

The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.

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