Marketing /
by Etzel, Michael J.
Additional authors:
Walker, Bruce J.
|
Stanton, William J.
|
Stanton, William J.
--
Fundamentals of marketing.
Series:
McGraw-Hill series in marketing
Edition statement:11th ed.
Published by :
McGraw-Hill,
(New York :)
Physical details: 1 v. (various pagings) : col. ill. ; 26 cm.
ISBN:0070189544 (paper).
Subject(s):
Marketing.
Year: 1997
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.8 ETM (Browse shelf) | Available | 63775 |
Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
Includes bibliographical references and indexes.
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