Strategic marketing management :
by Wilson, R. M. S.
Series: The marketing series. Student Edition statement:2nd ed. Published by : Viva Books , (New Delhi : | Boston :) Physical details: xx, 827 p. : ill. ; 29 cm. ISBN:075062244X. Year: 1999Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 658.802 WIS (Browse shelf) | Available | 65705 | |
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Books
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University of Sargodha-Central Library | 658.802 WIS (Browse shelf) | Available | 65704 |
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover.
Includes bibliographical references (p. 791-811) and indexes.
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