Global marketing management /
by Kotabe, Masaaki.
Additional authors:
Helsen, Kristiaan.
Edition statement:2nd ed.
Published by :
Wiley,
(New York :)
Physical details: xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cm.
ISBN:0471372897 (cloth : alk. paper).
Year: 2001
Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 658.8 KOG (Browse shelf) | Available | 64581 |
Browsing University of Sargodha-Central Library Shelves Close shelf browser
658.8 KEM Marketing The Core | 658.8 KOF A framework for marketing management / | 658.8 KOG Global marketing management / | 658.8 KOG Global marketing management / | 658.8 KOL Lateral marketing : | 658.8 KOM Marketing management / | 658.8 KOM Marketing management / |
Includes bibliographical references and indexes.
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