Marketing strategy :
Edition statement:4th ed. Published by : McGraw-Hill/Irwin, (Boston :) Physical details: xviii, 365 p. : ill. (some col.) ; 26 cm. + ISBN:0072466707 (alk. paper); 0071151176 (International ed.); 0072466715 (CD-ROM). Year: 2003| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 658.802 MAO (Browse shelf) | Available | 61893 |
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.
Title on CD-ROM: GAMAR 3
Includes bibliographical references and indexes.
Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.
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