Analysis for marketing planning /
by Lehmann, Donald R.
Additional authors:
Winer, Russell S.
Series:
McGraw-Hill/Irwin series in marketing
Edition statement:5th ed.
Published by :
McGraw-Hill Irwin,
(Boston, Mass. :)
Physical details: xii, 256 p. : ill. ; 23 cm.
ISBN:0070275475 (alk. paper).
Year: 2002
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.802 LEA (Browse shelf) | Available | 61491 |
Includes bibliographical references and index.
There are no comments for this item.