Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
Published by : Sage, (Thousand Oaks, Calif. :) Physical details: xxii, 543 p. : ill. ; 26 cm. ISBN:0761916261 (alk. paper).
Subject(s):
Social marketing.
Year: 2001
Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
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Books | University of Sargodha-Central Library | 658.802 HAN (Browse shelf) | Available | 74072 |
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658.802 CRS Strategic marketing / | 658.802 DAI Instructor's Manual | 658.802 DAS Strategic Marketing | 658.802 HAN Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors. | 658.802 HOP Principles of strategic communication | 658.802 JAM Marketing planning & strategy / | 658.8/02 JAM Marketing planning & strategy / |
Includes bibliographical references and index.
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