Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
Published by : Sage, (Thousand Oaks, Calif. :) Physical details: xxii, 543 p. : ill. ; 26 cm. ISBN:0761916261 (alk. paper).
Subject(s):
Social marketing.
Year: 2001
Online resources:
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Includes bibliographical references and index.
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