Marketing planning & strategy /
by Jain, Subhash C.,
Edition statement:6th ed. Published by : South-Western College Pub., (Cincinnati, Ohio :) Physical details: xviii, 925 p. : ill. ; 24 cm. ISBN:0324014805. Year: 2000Item type | Current location | Call number | Status | Date due | Barcode |
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University of Sargodha-Central Library | 658.802 JAM (Browse shelf) | Available | 61637 |
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658.802 DAS Strategic Marketing | 658.802 HAN Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors. | 658.802 HOP Principles of strategic communication | 658.802 JAM Marketing planning & strategy / | 658.8/02 JAM Marketing planning & strategy / | 658.802 JAM Marketing planning & strategy / | 658.8/02 JRO The one-day marketing plan : |
Includes bibliographical references and indexes.
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