Strategic advertising management /
by Percy, Larry.
Published by : Oxford University Press, (Oxford ; | New York :) Physical details: xxi, 288 p., 12 p. of plates : ill. (some col.) ; 25 cm. ISBN:0198782322.
Subject(s):
Sales promotion.
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Advertising
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Management.
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Strategic planning.
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Communication in marketing.
Year: 2001
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.4012 PES (Browse shelf) | Available | 66174 |
Includes bibliographical references and index.
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