Marketing in a multicultural world :
Published by : SAGE Publications, (Thousand Oaks, Calif. :) Physical details: ix, 341 p. : ill. ; 24 cm. ISBN:0803953275 (acidfree paper); 0803953283 (pbk. : acid-free paper).
Subject(s):
Marketing
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Social aspects.
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Communication in marketing
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Social aspects.
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Intercultural communication.
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Consumer behavior
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Cross-cultural studies.
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Ethnicity
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Cross-cultural studies.
Year: 1995
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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University of Sargodha-Central Library | 658.8/348 MAR (Browse shelf) | Available | 74400 |
Includes bibliographical references and index.
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