Marketing :
by Bearden, William O.,
Series: McGraw-Hill/Irwin series in marketing Edition statement:4th ed. Published by : McGraw-Hill/Irwin, (New York :) Physical details: xl, 596 p. : col. ill. ; 28 cm. ISBN:0072539097 (alk. paper); 007286057X (alk. paper); 0071214305 (International ed.). Year: 2004Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.8 BEM (Browse shelf) | Available | 60760 |
Includes bibliographical references and indexes.
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