Effective marketing :
by Zikmund, William G.
Additional authors:
D'Amico, Michael.
Published by :
West,
(Minneapolis/St. Paul :)
Physical details: xxxii, 604 p. : col. ill. ; 29 cm.
ISBN:0314042377 (teacher's annotated ed.); 0314041621 (pbk. : alk. paper).
Year: 1995
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.8 EFW (Browse shelf) | Available | 63967 |
Includes bibliographical references (p. 573-584) and indexes.
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