Strategic marketing /
by Cravens, David W.
Additional authors:
Piercy, Nigel.
Series:
McGraw-Hill/Irwin series in marketing
Edition statement:8th ed.
Published by :
McGraw-Hill,
(Boston, Mass. :)
Physical details: xvii, 726 p. : ill. ; 26 cm.
ISBN:0072966343 (alk. paper).
Subject(s):
Marketing
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Decision making.
|
Marketing
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Management.
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Marketing
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Management
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Case studies.
Year: 2006
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.802 CRS (Browse shelf) | Available | 60380 |
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
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