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Additional authors: Dunham, Andrea.
Published by : Macmillan Pub. Co. ; | Maxwell Macmillan Canada ; | Maxwell Macmillan International, (New York : | Toronto : | New York :) Physical details: xxv, 288 p. : ill. ; 25 cm. ISBN:0026144913 :.
Subject(s): Strategic planning. | Strategic planning -- United States -- Case studies. | Success in business -- United States -- Case studies.
Year: 1993
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Includes bibliographical references (p. 272-276) and index.

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