Contemporary advertising /
by Arens, William F.
Series: The McGraw-Hill/Irwin series in marketing Edition statement:8th ed. Published by : McGraw-Hill Irwin, (Boston :) Physical details: 1 v. (various pagings) : ill. (some col.) ; 29 cm. + ISBN:0072415444 (alk. paper); 0072451769 (CD-ROM).| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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University of Sargodha-Central Library | 659.6 ARC (Browse shelf) | Available | 57292 |
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
Includes bibliographical references and indexes.
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