Exploring marketing research /
by Zikmund, William G.
Edition statement:8th ed. Published by : Thomson/South-Western, (Australia ; | [Cincinnati, Ohio] :) Physical details: xxi, 744 p. : chiefly col. ill. ; 28 cm. ISBN:0324181485.
Subject(s):
Marketing research.
Year: 2003
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.83 ZIE (Browse shelf) | Available | 64257 |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
There are no comments for this item.