Creating powerful brands in consumer, service, and industrial markets /
by De Chernatony, L.
Additional authors:
McDonald, Malcolm.
|
De Chernatony, L.
--
(Leslie).
--
Creating powerful brands.
Series:
CIM professional
Edition statement:2nd ed.
Published by :
Butterworth-Heinemann,
(Oxford ; | Boston :)
Physical details: xiii, 430 p. : ill. ; 24 cm.
ISBN:0750622407.
Year: 1998
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.314 CHC (Browse shelf) | Available | 62609 |
Rev. ed. of: Creating powerful brands. 1992.
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
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