Marketing management :
by Peter, J. Paul.
Additional authors:
Donnelly, James H.
Edition statement:8th ed.
Published by :
McGraw-Hill/Irwin,
(Boston :)
Physical details: xvii, 813 p. : ill. ; 27 cm.
ISBN:0073137634 (alk. paper); 9780073137636.
Year: 2007
Online resources:
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
University of Sargodha-Central Library | 658.8 PEM (Browse shelf) | Available | 66429 |
Includes bibliographical references (p. 789-795) and indexes.
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