Questionnaire design :
by Brace, Ian,
Series: Market research in practice series Published by : Kogan Page, (London ; | Sterling, VA :) Physical details: xii, 289 p. : ill. ; 24 cm. + ISBN:074944181X. Year: 2004| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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University of Sargodha-Central Library | 658.83 BRQ (Browse shelf) | Available | 63486 |
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
Includes bibliographical references (p. 277-280) and index.
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
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