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by Marconi, Joe.
Published by : South-Western ; | American Marketing Association, (Mason, Ohio : | [S.l.] :) Physical details: 386 p. : ill. ; 24 cm. ISBN:0324203047; 9780324203042. Year: 2004
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.2 MAP (Browse shelf) Available 60793

Includes bibliographical references (p. 377-378) and index.

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