Marketing communications :
by Smith, P. R.
Edition statement:4th ed. Published by : Kogan Page, (London ; | Sterling, VA :) Physical details: xvi, 696 p. : ill. ; 25 cm. ISBN:0749442654.Item type | Current location | Call number | Status | Date due | Barcode |
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University of Sargodha-Central Library | 658.84 SMM (Browse shelf) | Available | 60350 |
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658.84 SII Internet marketing : | 658.84 SME Emarketing exellence / | 658.84 SME Emarketing exellence / | 658.84 SMM Marketing communications : | 658.84 SRC Commerce server 2000 : | 658.84 SRC Commerce server 2000 : | 658.84 SRC Commerce server 2000 : |
Includes bibliographical references and index.
Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.
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