Essentials of marketing /
by Lamb, Charles W.
Edition statement:3rd ed. Published by : South-Western, Thomson Learning, (Mason, Ohio :) Physical details: 601 p. : col. ill. ; 28 cm. ISBN:0324113900. Year: 2003Item type | Current location | Call number | Status | Date due | Barcode |
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Books | University of Sargodha-Central Library | 658.8 MAC (Browse shelf) | Available | 63896 |
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658.8 LOS Services Marketing : People, Technology, Strategy | 658.8 LOS Services Marketing, / | 658.8 MAB Marketing channels / | 658.8 MAC Essentials of marketing / | 658.8 MAC The marketer's troubleshooter / | 658.8 MAC Marketing / | 658.8 MAK Marketing : |
Includes bibliographical references (p. 557-572) and index.
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