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Essentials of marketing /

by Lamb, Charles W.
Additional authors: Hair, Joseph F. | McDaniel, Carl D.
Edition statement:3rd ed. Published by : South-Western, Thomson Learning, (Mason, Ohio :) Physical details: 601 p. : col. ill. ; 28 cm. ISBN:0324113900.
Subject(s): Marketing. | Marketing -- Management.
Year: 2003
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.8 MAC (Browse shelf) Available 63896

Includes bibliographical references (p. 557-572) and index.

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