Global marketing management /
by Kotabe, Masaaki.
Additional authors:
Helsen, Kristiaan.
Edition statement:2nd ed.
Published by :
Wiley,
(New York :)
Physical details: xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cm.
ISBN:0471372897 (cloth : alk. paper).
Year: 2001
Online resources:
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Includes bibliographical references and indexes.
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